Ad Retargeting

You can think of retargeting as a way to follow up with customers who

visited your website or listings but did not take any action.

How does Retargeting work?

Retargeting uses tracking cookies allowing you to put ads in front of your website traffic after they've left your website. By displaying ads to past website visitors that are already familiar with you, you are increasing the chance they come back to your website.

Everyone has experienced this: You're looking at a blender on Amazon, then decide to think about it, the next day you're on facebook and there is an ad for that same blender, reminding you that you do really need a blender. This is retargeting.